CRM for a big logistics company in Netherlands

Client

A group of 23 companies specializing in logistics services across Europe, with a main focus on:

  • Pest control (e.g., deratization)

  • Container gas measurement in transshipment ports

  • Vacuum packing of goods

Problem

  • Overcomplicated features and excessive functionality in Microsoft Dynamics (used as the primary CRM), which led to wasted time and reduced efficiency

  • Poor design, with unclear relationships between objects

  • Overwhelming reliance on cluttered tables for presenting information

  • Inconsistent and confusing UX, with unclear communication

  • Dated and unappealing visual design

  • Inefficient workflows that frustrated users

Solution

  • Refined the core workflows to better align with specific user needs

  • Adjusted and streamlined features to reduce complexity and improve usability

  • Overhauled the visual identity of all applications, including:

    • Enhancing the overall look and feel

    • Designing a more intuitive interface

    • Creating a cohesive and polished app experience, starting from the identity all the way to the final interface